Nudging Energy Consumers to Use Less

Published: 12/02/15

Energy efficiency is clearly at the forefront of policy making at both a global and regional level. An interesting way to cut costs by up to 3% has been suggested by Opower, (reported by Bloomberg).

'Nudging' as it is known, is the process of informing / reminding customers about how their consumption patterns compare to average usage, based on past consumption or meaningful benchmarks such as similar properties in the locale.

The use of technology to facilitate behavioural change amongst utility customers is certainly interesting. It would be logical to suggest that as smart meters and data analytics create an environment where utilities can better understand their customer's usage patterns, using this data to empower customers through targeted interactions is potentially a very powerful tool.

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